Lisa D:

Manages and delivers data analysis to our customers daily and is an expert in the sports handicapping business and process including decision making selections seen here on Betting In Heels. Those that have had the fortune of running into her know she can talk sports and has knowledge of the sports handicapping business more than most men. Her specialty is NHL handicapping, with no other person surpassing her depth of knowledge of the sport or betting on that sport.
Quickly becoming one of the key woman faces, voices, and writers in the sports handicapping business. Lisa is the main face of Betting In Heels driving much of the communication processes of the company for the team today. Her goal is to prove that women can be successful in this business as key leaders. Lisa has extreme passion for the business and our customers but also the sports betting community and expansion of that business. As a result has been involved in topic discussions on expansion of sports betting nationally around legalization, mutual fund syndication development and fantasy sport business growth and ties to the overall industry growth. Involvement and visibility in the business are her drivers.
Seen daily on Twitter and most of the sports betting community discussion boards plus providing clients winners here at Betting In Heels. Lisa's driving daily opinions in the sports handicapping world are seen often in Las Vegas at key events and sports casinos running daily business and promotional events. An encounter with her is a can’t miss opportunity, but fair-warning you better know your stuff should you talk sports!

Lisa has developed a unique sports betting formula which combines both computer algorithm and human curation.  Our experts watch teams and analyze a number of factors then our algorithm is used to measure and give support to a side in the game.